When someone searches “mobile detailing near me,” the results they see first are usually Google Business Profiles on the map, not websites. And when someone finds your flyer on a windshield or a bulletin board, they have a few seconds to decide whether to keep it. Both need to answer the same questions quickly: what you do, where you go, why you are good and how to book. Here is what to put on each.
Part 1: Your Google Business Profile
Set it up as a service-area business
Because you go to the customer, you can set your profile up as a service-area business. That lets you hide your home address and list the cities or ZIP codes you serve instead. Keep the area realistic. Listing every town within two hours makes you look less local, and you will end up driving to jobs that are not worth it.
Choose the right categories
Your primary category matters a lot for which searches you appear in. “Car detailing service” is the usual choice. You can add secondary categories that genuinely match what you offer, such as a car wash category if you do maintenance washes. Do not add categories for services you do not provide.
Use your real business name
Enter your business name exactly as customers see it on your van, cards and invoices. Stuffing extra keywords into the name, like adding “Best Mobile Detailing Ceramic Coating” to it, goes against Google’s guidelines and can get a profile suspended.
List your services and packages
Add each package as a service with a short description: interior detail, exterior detail, full detail, maintenance wash, and any add-ons like pet hair removal, odor treatment, headlight restoration or paint protection. If you are comfortable showing starting prices, label them clearly as “starting at” so you are not locked in for oversized or very dirty vehicles. Our mobile car detailing pricing guide can help you structure those packages.
Photos do most of the selling
- Before-and-after pairs of interiors, especially stains and pet hair
- Glossy exterior shots in good light
- Your van or setup, so customers know what will show up in their driveway
- You at work, which builds trust
Add new photos regularly. A profile that is clearly active looks more trustworthy than one with three photos from last year.
Write a description customers actually read
Keep it plain: who you are, what you do, where you go and what makes you different. For example: “Mobile car detailing at your home or office across North County. Interior and exterior details, pet hair removal and maintenance plans. We bring our own water and power where needed. Fully insured. Book online in two minutes.” Only claim things that are true, like insurance.
Make the booking link work
Your profile can link to your website or booking page. That link is where interest turns into a job, so it is worth checking that the form actually works on a phone, that it asks the right questions, and that submissions really reach you. If you are not sure, Leadhound offers a free website form check that tests whether your quote or booking form is delivering leads.
Keep it alive
- Ask every happy customer for a review, with a direct link
- Reply to every review, good or bad, politely and briefly
- Post an update or a fresh before-and-after now and then
- Keep hours accurate, including when you are booked out or off for the season
Part 2: Your flyer
A flyer has seconds to work. Keep it simple and put the most important information biggest.
What to include
- A headline that says what you do: “Mobile Car Detailing. We Come to You.”
- One strong before-and-after photo. Not five small ones.
- Two or three packages with one-line descriptions.
- Your service area, so people know you cover their street.
- One reason to trust you: insured, a short review quote, or your star rating once you have one.
- One reason to act now: a first-detail offer or a limited number of openings this month.
- One clear way to book: a short web address or a QR code to your booking page, plus a phone number for text.
What to leave off
- Long lists of every product you use
- More than two fonts or a busy background that hides the text
- Prices you cannot honor for large or very dirty vehicles, unless labeled “starting at”
Where to put it
Community boards at gyms, coffee shops and apartment complexes, with permission. Door hangers in neighborhoods where you already have customers. Handouts at workplace detail days. Rules about leaving flyers on cars and doors vary by city and property, so check before you do it. Test the QR code on a few phones before you print a batch.
Get the website and profile set up for you
Our mobile car detailing starter kit includes a logo, a branded website with a package pricing page, booking with address and vehicle type, and a before-and-after gallery. The done-for-you launch also sets up your Google Business Profile. We build the kit once 25 people vote for it, and voters get 20% off at launch. Vote for the detailing kit.
Google’s profile guidelines change from time to time, so check their current rules. Flyer and signage rules vary by city and property.
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