Most bookkeeping clients come from referrals. But almost every referred client will look you up before they reply. What they find, a clear website and a solid Google Business Profile, or nothing at all, often decides whether they book a call. Here is what to put on each, without overbuilding.
Part 1: Your website
A bookkeeping website does not need to be large. Four to six pages is usually plenty. What matters is that it answers the questions a cautious business owner has.
Home page: who you help and how
Lead with your niche and the outcome: “Monthly bookkeeping for contractors and trade businesses. Clean books every month, ready for tax time.” Follow with three short points on what you do, a line of social proof once you have it, and a clear button to book a discovery call.
Services page
- Monthly bookkeeping and reconciliations
- Catch-up and cleanup projects
- Accounts payable, invoicing or payroll support, if you offer them
- Year-end packages for the client’s tax preparer
Be clear about what you do not offer, such as tax preparation or advice if you are not credentialed for it. Our guide on bookkeeper certifications covers where those lines generally sit.
Pricing or packages
You do not have to publish exact prices, but showing package tiers with “starting at” pricing filters out poor-fit leads and builds trust. Explain what drives price, such as number of accounts, transaction volume and extras. Our guide on how much to charge for bookkeeping helps you set those tiers.
How it works
Owners worry about the process. Spell it out in a few steps: discovery call, proposal and engagement letter, secure onboarding, cleanup if needed, then monthly close with reports by a set date. Mention the software you work in and how documents are shared securely.
About page
A real photo, your background, relevant experience and any genuine credentials or software certifications. Clients are hiring a person, so let them see one.
Contact or intake form
Ask a few qualifying questions: business type, number of bank and card accounts, rough monthly transactions, current software, how far behind the books are, and what they need help with. Then offer a booking link for a discovery call. Do not ask for sensitive financial details on a public form.
Test the form on a phone and confirm submissions actually reach your inbox. Contact forms fail more often than people expect, and a broken one quietly sends referred clients elsewhere. If you want it checked, Leadhound offers a free website form check.
Part 2: Your Google Business Profile
Should a remote bookkeeper have one?
Many local business owners search for “bookkeeper near me,” and a profile helps you appear. If you work from home and do not meet clients there, you can set it up as a service-area business and hide your address. Check Google’s current eligibility rules, since businesses that operate entirely online without in-person contact may not qualify.
What to fill in
- Primary category: “Bookkeeping service” is the usual choice
- Service area: the cities or region you serve
- Services: the same list as your website
- Description: your niche, services and how to get started
- Photos: a professional headshot, your logo, your workspace
- Website link: straight to your intake form or booking page
Reviews
Ask clients for a review after a couple of smooth months or after a cleanup project is delivered. Reviews that mention specifics, like “caught up two years of books before our loan application,” are the most persuasive. Reply to each one.
Keep everything consistent
Use the same business name, phone, email and service list on your website, Google profile, LinkedIn and any directories. Consistency makes you look established, and it helps people find you when they search your name after a referral.
Get the website and intake built for you
Our bookkeeping starter kit includes a branded website with monthly package pricing, a client intake form, secure document upload, an engagement letter template and a monthly close checklist. We build it once 25 people vote for it, and voters get 20% off at launch. Vote for the bookkeeping kit, or read how to start a bookkeeping business.
Google’s profile eligibility and guidelines change, so check their current rules. Rules on tax and financial services vary by state.
Leave a Reply