Choose one question your audience would like answered. Write a one-sentence answer and three supporting points. That becomes the shared outline for your article and short video.

Draft the article first

Explain the problem, the steps, and the result readers should expect. Check factual claims and keep a record of the sources. If you have not tested a product, describe the piece as research or comparison rather than a hands-on review.

Adapt it for video

Open with the question, show the most useful step, and end with a clear takeaway. Use original or appropriately licensed visuals and audio. Read the script aloud to find sentences that sound unnatural.

Review the actual export

Watch the finished file on a phone. Check text size, captions, sound, cropping, and whether the point is clear without extra explanation. Review the final article separately for formatting and working links.

Learn from each version

After publication, record which topic, opening, and format you used. Compare results over a consistent period. Use what you learn to improve the next piece instead of changing every part of the process at once.